LambSmith is a full-service PR firm focused on independent video games.

Every video game, no matter the size or scope, contains something brilliant.

We'll tell everyone about it.

What We Do

We put your mind at ease.

Do you have quite a while before your game releases and you need help drumming up interest and help sharing updates to media?

Perhaps your game release has snuck up on you… you know the home stretch of development can be a make or break time for your game and you have no idea how (or more likely, no time) to distribute review copies?

LambSmith PR allows you to focus on the development side while we get as many eyes onto your game as possible. By utilizing our extensive network of industry contacts, we specialize in the following…

About Us

There is some aspect of your game that makes it pop off the screen and burrow into your audience's memory. We're two guys who love finding out what this is and joyfully spreading it to the masses. With nearly twenty years experience as content creators, outlet curators, members of the press, and working with indie games, LambSmith has taken their passion to the public relations and promotions side of the industry.

Testimonials

Monster Theater Games

"The guys over at Lambsmith have a remarkable understanding of indie game marketing and PR. While working with them on two launches, I not only gained valuable insight into the many facets of Steam's backend but also received thoughtful feedback on my game that I believe directly contributed to its success. I would gladly work with them again!"

Eldar Monster Theater Games
Lillymo Games

"LambSmith PR provided essential help to us when we launched Twin Breaker on PS4 and Vita, acting as our PR representative, distributing review codes, creating assets, and fielding inquiries. Without them, we wouldn't have received the volume of reviews we did, enough to net us a Metacritic score, which was awesome for us. Launching a new game is stressful, and they really helped alleviate our forward-facing worries so we could tend to getting our project over its final hurdles. We owe them a great deal for their industriousness and professionalism."

Colin and Barry Lillymo Games
Turnip Games

"As an outsider sailing the seas of the games' industry for the first time, Lambsmith were a steady hand on deck, providing stout council, and manning the crow's nest broadcasting the presence of Sunset High to the entire ocean. With their signal flares, critics reviewed my game, which would not have occurred without their skill. The LambSmith guys are crewmates you would want by your side while facing any storm."

David Turnip Games
See All Our Projects

Services

Our accessible pricing model allows you to select a service that best fits both your budget and marketing needs. Sliding scale pricing is available, so just get in touch for more details. Ideal time frames are just that… ideal. We can work with more or less, so don't be afraid to chat with us and we'll make something work.

We'll take care of promoting your launch entirely. Services can be adjusted to your needs, but typically a launch would include things such as press release creation and distribution, Steam page review and strategy, code request management, coverage tracking, setting up interviews and publicity opportunities for your studio, and plenty more. We'll work together on an overarching strategy and implement the plan to get your game the most coverage possible.

After years of studying what separates the Steam pages that convert from the ones that don't, we've developed a deep understanding of how Steam's algorithm works — and more importantly, what actually makes players click that WISHLIST button. From your capsule art and short description to your tag strategy, screenshot order, and trailer placement, we'll review every element of your page and give you a clear, actionable roadmap to make it shine.

It's no secret that navigating the world of media outlets and influencers can be tough. We know the landscape and have a variety of tools at our disposal to assess which outlets will receive a copy of your game for a coverage opportunity. Not only will we take on the task of receiving and screening all of your code requests, we'll distribute them and track coverage as well.

If there's something you want that you don't see, let's talk! Or maybe you need our services for a prolonged period of time — we can do that too. Get in touch and we'll set up a time to chat.

We'll handle every aspect of your Kickstarter campaign promotion. Services can be tailored to fit your unique needs, but typically a campaign includes building buzz with pre-launch teasers, coordinating targeted press outreach, engaging potential backers through social media, and more. Together, we'll craft a comprehensive strategy to maximize visibility and funding for your game.

Interested?

Send us a message here or email us at Contact@LambSmithPR.com